Selected work
Markforged is a B2B industrial additive manufacturing company — the maker of metal and carbon fiber 3D printers used in aerospace, defense, and precision manufacturing. I joined as a technical content creator and rose to Creative Lead over two years, overseeing a full brand refresh, website redesign, and content management system while managing creative production across video, photography, and long-form technical content.
My engineering background gave me credibility with the product and engineering teams and with Markforged's technically sophisticated customer base. That fluency shaped every creative decision — from how we described material properties to how we lit and framed the machines in product photography.
These efforts supported the company's Series D ($82M, 2019) and public merger at a $2.1B valuation (2021).
Scope of work
Brand refresh
Full visual identity overhaul in collaboration with Anton + Irene, including logo system, typography, color, and brand guidelines.
Website redesign
End-to-end redesign of markforged.com — architecture, content strategy, design system, and production.
Video & photography
Art direction and production of 20+ videos (11M+ combined views) and 1,000+ product and campaign photos.
Technical content
8 whitepapers, product guides, and 3D printing design documentation for engineering and manufacturing audiences.
Selected work